Instagram photography-Instagram is a mobile application that allows users to take and / or upload photos instantly and edit them quickly with a unique set of filters and a trademark tilt change function (3 D effect) that differentiates them from the rest. Its popularity has risen faster than any other mobile application and is probably the reason why the person in line with you at Star buck’s is taking a photo of the baker for no apparent reason. Instagram is addictive and has a whole nation of iPhone and Android users hooked.
As already mentioned, Instagram is a application to share photos . It is a platform of social networks that in its heart is based on the image. So sharing photos and videos is an integral part of the Instagram experience.
It is essential to observe the mission of your brand and focus on the development of your own style that is unique and recognizable, instantly, by all your followers. In this chapter, we will discuss just that. We will tell you how to classify your brand’s mission and how to develop your own style.
In addition, we will show you how link Instagram posts with other social media accounts and how to use the placement tag.
Finally, we will finish this chapter with a comment on how to tell a story through your Instagram photography subtitles and hashtags.
Do not forget the mission and style of your brand
Remember what your brand’s mission is and then use it as a framework to generate content. If your task is to advertise products, then focus on displaying your products. If your mission on Instagram photography is increase the traffic of your website , be sure to embed links to your content.
The style of its content, as already mentioned, must be exclusive of its brand. There must be an inherently recognizable style in your profile so that followers can easily identify your products.
For example, if you have been using a certain set of filters for your photographs , continue to use it because your users will associate these filters with your brand. So the next time you scroll through your news feed, they will immediately recognize your brand’s photo and stop scrolling to interact with the content or participate in the conversation. You can also use one of these short phrases to decorate your publication.
Linking Instagram photography posts to other accounts
It is, perhaps, the most important part of your Instagram strategy . Make sure that your Instagram posts are related to all other accounts on social media platforms where your brand is currently active. You can directly share your content through an easy sharing option in the application itself. Also, do you know that you can earn money with Instagram photography?
This ensures that your entire extended base of social media followers can be linked to your Instagram activity , and lets them know that your brand is on Instagram photography as well.
You can also post your Instagram profile on your Facebook page. You can share a photo or a small video with a promotional offer to spread the word.
It is useful to keep in mind that the linking of content through all of your social network users will allow you to reach a much larger audience, and different types of demographics, too.
The Importance of Labeling
Location tags are very easy to attach to an Instagram post. Sometimes, iOS or Android camera applications have created location services through GPS. But if you wish, you can also manually enter the location before publishing it.
The location is relevant if your business is a restaurant or a store. That way people can infer the location of their store from their Instagram profile . In addition, all your customers who share experiences in the store will be collected in one place.
Tell a story
A photograph is remarkably dry, without legends. It does not involve the viewer. Use the title space on Instagram photography below each photo that you share wisely and in an attractive way. Use hashtags that will add to the conversation. The subtitles will provide your content with context. And they will make it attractive if you can use the emoji intelligently. You can also make use of one of these nice phrases for Instagram .
Remember that, in essence, a legend is supposed to tell a story.
It is expected to fill in the gaps in the narrative that the box invokes directly. It is also a good way to integrate your hashtags and make them viral by making them your own brand. Therefore, when a user shares a similar story, their brand can be added to the conversation.
Tell a story through photos and videos is easy. It may seem amazing at first, but the concept is very simple. You must capture a defining moment that promotes a narrative according to you.
If your brand is a life insurance company, you may want to emphasize the precious moments of joy that your loved ones will appreciate when they look back. To promote that narrative, he can publish a series of photographs that show a girl who eats cotton candy at the fair with her father. Or something similar. In addition, it is convenient to use love phrases on Instagram if you want to show your happiness.
While it does not provide the networking opportunities that many Internet marketing professionals are obsessed with. Instagram photography is the easiest and most fun to use social exchange network that exists. And it can be a tremendous tool to develop your brand image. company and in gaining brand recognition with its online customer base. That is, Instagram for business is essential that it be worked.