An exhibition is a great place to go if you are looking to promote your business. However, an exhibition is a competitive place to be, and this is one place where you really have to stand out from the crowd!
Visually, you need to make sure that you are not blending into the background and can catch the attention of the people at the exhibition. Work with professional exhibition stand builders like this https://www.colourstudios.co.uk/exhibition-design-build and also a marketing agency who will be able to help you create a stand that is attention grabbing. If you are just blending into the background you will miss a valuable opportunity.
As well as the stand itself, the people who are working on the stand play a huge part in the success of your exhibition. Ideally, people who are working on the stand will have a real genuine belief in the product that they are promoting, as well as a good knowledge of it so that they can confidently answer questions.
They also should be good communicators who are approachable and easy to engage with. Getting the right people for the stand is as important if not more important than the design and the marketing of the stand itself – after all, getting people interested from afar is only half the battle.
It is also a good idea to do plenty of research beforehand so that you know what to expect. Get an idea of the exhibition and the sort of audience that you might expect there.