There are many different types of data that websites can collect about you, including personal information. First-party data comes directly from the website itself. This includes your browser information and other details that the website collects when you visit it. Second-party data is collected by other websites, such as Facebook. The information that is collected depends on whether the user has chosen to share that data with Facebook or not. If you are logged into Facebook, all of the data that the website collects will be linked to your account.
While most web users are under the impression that their browsing activities remain anonymous, many websites are able to build extensive personal profiles about them in a matter of seconds. This information includes information about where you live, what type of device you use, what kind of advertisements you’ve clicked on and more. Even more revealing information includes your shopping habits, keywords you used to search for a particular website, and whether you’ve been interested in certain advertisements. Websites can gather the vast majority of this information using your IP address, web browser cookies, and tiny image files known as web beacons.
In addition to your IP address, many websites collect information about your computer’s operating system and browser. Your IP address is a unique number that is assigned to every computer on a network. Your computer has a unique IP address, which is used to identify your location. In some cases, these websites can use this data to track you. For example, if you use Chrome, your browser will automatically record your IP address. The data collected is stored on your computer.
While website tracking isn’t illegal, some of the practices are illegal. Regulators are increasingly cracking down on this practice, and website owners are required to adhere to new guidelines and policies. One of the most important guidelines is GDPR, which requires the website to ask for your permission before tracking you. If you need advice on Web Design Yorkshire, contact www.etempa.co.uk/web-design/