Running an ecommerce business certainly has its ups and downs, and getting the message heard online can be one of the biggest challenges. But that’s because many owners don’t realise how they can make the most of digital marketing for increased sales and visibility. In this short guide we share some top digital marketing tips for ecommerce business owners.
HTML 5 ads
Banner ads and other HTML 5 ads are one of the easiest ways to get yourself seen online. These versatile ads will lead to click-throughs and can be designed to work consistently with your overall branding and message. Consider appointing banner ad specialists like thebannermen.com/banners/animated-ads/html5 who have the expertise to create ads that really work.
Giveaways
This is one of the oldest, most trusted and easiest ways to get people to engage with your brand. It’s also a clever way to obtain email addresses and followers on social media. It’s also usually far cheaper than traditional methods of getting followers or email addresses.
Owner story
Never underestimate the power of the personal. People are naturally curious about other people, even when it comes to brands. They want to know the name and the story behind the brand.
Build your digital marketing around your own story by letting your customers know what you’re really about. This will help them engage and connect with you on a more personal level.
Social Media
Social media is pretty much a must for successful ecommerce brands. The downside? It’s a loud and busy space where it’s becoming increasingly difficult to be heard, especially in feeds. Make the most of the ‘stories’ feature to send a quick daily message to your customers.
These are just a few of the ways that ecommerce businesses can make the most of digital marketing.
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