A good website is essential for businesses, whether an e-commerce site, promoting services, or simply boosting awareness for a physical store. In a crowded, competitive business world, it is more essential than ever for the website to have a great design.
Prioritise functionality
No matter how amazing a website looks, it will not attract business if it is slow and functions poorly. Unless you have expertise in website design, it can be a good idea to work with a web designer. They will be able to take your ideas for how you want the website to appear and make sure it functions well. An internet search for your area will show you results for web designers near you; for example, if you are in Surrey, type ‘web design Surrey’ and you will get results such as Akiko Design.
Play to the emotions
Anyone visiting your website needs to get a feel for your brand on an emotional level to really connect. See your website as a digital space rather than a set of pages, and make sure it is a space potential customers will enjoy visiting in the same way that you would want them to enjoy visiting a physical store.
Guide visitors
A good website will guide visitors in the same way as a story. This will help the information remain in the visitor’s mind even after they leave the site. Use consistent writing and clear cues as to where to go next, and include a compelling call to action.
Don’t look designed
This may sound contradictory, but a sign of a well-designed website is that doesn’t look designed at all; instead, it will feel natural, with the content appearing in the right way and at the right time. This type of website will provide a smooth, flowing experience for potential customers and create a powerful digital experience.
Be individual
Many websites look pretty much the same as every other website for businesses in the same industry. Use your website to highlight individual touches to stand out from the crowd.
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